- Since 04/2016: Research Associate at the Research Group for Strategic Communication Corporat at the Department of Communication (Institut für Publizistik), Johannes Gutenberg University Mainz.
- 02/2023: Ph.D. (Dr. phil.) awarded by Johannes Gutenberg University Mainz.
- 10/2013-03/2016: Master of Arts in Communication Studies at the Department of Communication, Johannes Gutenberg University Mainz.
- 10/2009-09/2013: Bachelor of Arts in “Media and Communication” at the University of Augsburg.
- Intersections, boundaries, and mutual relationships between journalism and public relations
- Corporate Social Responsibility & Corporate Social Advocacy
- Critical Issues & Crisis Communicatipm
- Reputation and image research
- Since 03/2024: Co-speaker of the Public Relations and Organizational Communication Division of the German Communication Association (DGPuK)
- Reviewer for national and international peer-reviewed journals
- Reviewer for national and international (academic) conferences
- Member of the following academic associations: International Communication Association (ICA), European Communication Research and Eduaction Association (ECREA), German Communication Association (DGPuK).
- 06/2024: Dissertation Award from Johannes Gutenberg University Mainz, Faculty 02: Social Sciences, Media, and Sports, for an outstanding dissertation; awarded during the DIES ACADEMICUS of Johannes Gutenberg University Mainz on June 12, 2024.
- 12/2015: Award by the Gutenberg Teaching Council (Gutenberg Lehrkolleg) of Johannes Gutenberg University Mainz for an outstanding seminar paper titled “Ich hab nichts gegen Muslime, aber…” – Ein Online-Experiment zum Abbau von Vorurteilen gegenüber Muslimen durch evaluative Konditionierung (jointly with Inga Louis, Adrian Meier, Helena Schmidt, and Sophia Schmidt).
2026
- Viererbl, B., Koch, T., & Beckert, J. (2026). Historische Aufarbeitung oder strategische Konstruktion? Zur Kommunikation der NS-Vergangenheit deutscher Unternehmen. Vortrag auf gemeinsamen Jahrestagung der DGPuK-Fachgruppen Public Relations/Organisationskommunikation & Kommunikationsgeschichte, 04.-06. November in Salzburg, Österreich.
- Keilmann, J., Koch, T., & Viererbl, B. (2026). Greenhushing als Fiktion: Warum Zurückhaltung in der Kommunikation von Nachhaltigkeitsmaßnahmen schaden kann. Vortrag auf gemeinsamen Jahrestagung der DGPuK-Fachgruppen Public Relations/Organisationskommunikation & Kommunikationsgeschichte, 04.-06. November in Salzburg, Österreich.
- Viererbl, B., Denner, N., & Koch, T. (2026). Complementary, not Competing: Employee Perceptions of Formal and Informal Internal Communication. Presentation at the Annual EUPRERA Congress, 16.-19. September in Málaga, Spain.
- Detzel, M., Koch, T. & Viererbl, B. (2026). Permanently Online, Permanently Working. Managing Availability Expectations Through Internal Communication and Its Implications for Employee Well-Being. Presentation at the Annual EUPRERA Congress, 16.-19. September in Málaga, Spain.
- Keilmann, J., Koch, T & Viererbl, B. (2026). Greenhushing: Why Under-Communicating Sustainability Can – But Does Not Necessarily – Undermine Corporate Credibility and Image. Presentation at the Annual EUPRERA Congress, 16.-19. September in Málaga, Spain.
2025